Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that can be used for mobile and video. I decided to do one better by presenting them with a full strategy that we’ve used in 2012 to generate $4 million in sales for a US-based client’s product launch.