Definitive SEO & Content Marketing Strategies
A couple of weeks ago, SearchMetrics released its annual Ranking Factors Study. Like past iterations, the 2014 study used the top 30 ranking pages for 10,000 keyword queries on Google to test the correlation between ranking factors and the position of pages within the SERPs. After processing the data from about 300,000 URLs, SearchMetrics produced more evidence that SEO is entering a whole new age. [Read more…]
One of the most asked questions in the SEO scene pertains to the subject of pricing. How much should we charge as agencies and freelancers to our clients? [Read more…]
Client retention is the true measure of a SEO agency’s competence. Getting clients to stay through and beyond a contract’s length is much more impressive than acquiring new customers. Acquisition shows that you can get attention and make a good account of yourself in the short term. Retention shows you’re good at what you do and that the client sees the business value of your service. [Read more…]
Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog.
We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down and revenue ultimately suffers. Now imagine working hard to get that penalty revoked, rebooting your SEO campaign and then getting hit with another manual action just a few months later. Sounds like a deathblow, right? [Read more…]
For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get fast results. In this day and age, it takes a serious investment in content and engagement to succeed in search. If you’re putting together a content marketing campaign for a new or a little-known site [Read more…]
Getting inquiries from people who discovered your SEO services isn’t rocket science. Optimizing your own site, social media marketing, PPC ads, affiliate programs and word of mouth are just some of the channels that you can leverage to attract leads. If you’re reading this post, I have no doubt that you already have that part figured out. However, lead generation is just one step among several in getting website owners to become paying customers. After the initial exchange of emails, most prospects will ask for a SEO service proposal. [Read more…]
The number of smart Filipino digital marketing professionals who’ve set up their own businesses is small. That’s odd, considering the fact that the demand for our services is massive and it continues to grow. Even fewer is the number of Filipino online marketing entrepreneurs who’ve actually set up legitimate, ethical and profitable agencies. The vast majority of us are seemingly content with the security of our day jobs while risk-takers go [Read more…]