Using SEO Silos to Win in the Hummingbird Era

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Silos

 

What is a SEO Silo?

A SEO silo refers to a type of information architecture that groups pages in websites according to topical relevance. It’s an advanced on-page optimization technique that seeks to improve search visibility as well as overall user experience.

Creating quality content is an integral part of SEO in Google’s Hummingbird era. The substance, authority and breadth of the content in a site weighs a lot in how Google perceives the relevance of its pages to queries. After the Hummingbird rollout of August 2013, SEOs have come to realize how critical content is and a lot of us have increased our focus on creating great material that our users gravitate to. [Read more…]

Points for Action on SearchMetrics Ranking Factors 2014

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SearchMetrics ranking Factors

A couple of weeks ago, SearchMetrics released its annual Ranking Factors Study. Like past iterations, the 2014 study used the top 30 ranking pages for 10,000 keyword queries on Google to test the correlation between ranking factors and the position of pages within the SERPs. After processing the data from about 300,000 URLs, SearchMetrics produced more evidence that SEO is entering a whole new age. [Read more…]