This is a guest entry by Sam Nam. Sam is the Vice President of Marketing at Digital Room, Inc., a venture-backed e-commerce printing company, where he manages marketing team of 50 professionals working in customer acquisition, retention and analytics. Find him online at samnamiam.com.

Loyal readers are the foundation of success for content creators. All content marketing KPIs – visits, page views, social shares, registration, inbound links, and ranking keywords – are driven by loyal readers, but often content marketers focus on the results instead of the source of success! In this post I will explain one method to measure and track the loyalty of your readers using RFM valuation. [Read more…]