Definitive SEO & Content Marketing Strategies
If you’re keeping tabs on search engine news at all, there’s no way you would have missed last month’s non-event “Mobilegeddon” – Google’s mobile-friendly algorithm update launch. April 21st came and went but the drastic shakeup in the SERPs that many anticipated never happened. In Mobilegeddon’s vacuum, however, Google managed to slip a major algorithm update that went largely unnoticed.
In the last few years, content marketing has become one of the most popular ways to reach your target audience online. It’s easy to learn, it doesn’t require big investments and its payoffs can be monumental. When done right, content marketing can establish your brand as an authority in your niche. Authority, of course, can be leveraged into influencing the buying decisions of your prospects to favor your products and services. [Read more…]
Originally launched in February of 2011, the Google Panda update was developed to keep low-quality content off the top pages of the Big G’s search results. Since then, Panda went through dozens of refreshes virtually every month. Panda rollouts became so common that Google stopped making big announcements and the SEO world just learned to live with it. [Read more…]