Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake of the Panda, Penguin and Hummingbird updates. What was a good link prospect two years ago may not necessarily be a good one today. [Read more…]