For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get fast results. In this day and age, it takes a serious investment in content and engagement to succeed in search. If you’re putting together a content marketing campaign for a new or a little-known site [Read more…]