A few hours ago, Google officially rolled out its mobile-friendly algorithm across the globe. This is an update that seeks to reward sites that offer mobile-friendly user experiences on its search results for mobile devices.
Points for Action on SearchMetrics Ranking Factors 2014
A couple of weeks ago, SearchMetrics released its annual Ranking Factors Study. Like past iterations, the 2014 study used the top 30 ranking pages for 10,000 keyword queries on Google to test the correlation between ranking factors and the position of pages within the SERPs. After processing the data from about 300,000 URLs, SearchMetrics produced more evidence that SEO is entering a whole new age. [Read more…]
Building the On-Site SEO Foundation for Content Marketing Campaigns
In the last few years, content marketing has become one of the most popular ways to reach your target audience online. It’s easy to learn, it doesn’t require big investments and its payoffs can be monumental. When done right, content marketing can establish your brand as an authority in your niche. Authority, of course, can be leveraged into influencing the buying decisions of your prospects to favor your products and services. [Read more…]
Panda 4.0 Simplified: What it is and How to Deal with It
Originally launched in February of 2011, the Google Panda update was developed to keep low-quality content off the top pages of the Big G’s search results. Since then, Panda went through dozens of refreshes virtually every month. Panda rollouts became so common that Google stopped making big announcements and the SEO world just learned to live with it. [Read more…]