Last week, GDI celebrated its first year as a company. The past 12 months have been a heck of a ride and we’ve done some cool things along the way. Those include: [Read more…]
PeepCon Agenda and Final Details
Just 11 days from now, the hotly-anticipated search marketing conference PeepCon will happen at the Heritage Hotel Manila ballroom in Pasay City. An estimated 160 marketers and entrepreneurs will attend the event for a full day of learning and networking opportunities. [Read more…]
Seven Power Tips on Closing SEO Deals
Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take a back seat to business case building and soft skills. The freelancer or agency that can make the client feel smartest about his decision will ultimately win the SEO contract. [Read more…]
Six Simple Steps Towards Effective Branding
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is to make potential customers remember your brand when they think about generic commodities. [Read more…]
[Download] The SEO Service Contract Template We Use
There’s a lot more to closing a deal with prospective SEO clients than just generating leads, crafting effective proposals and delivering eloquent presentations. Putting everything you agreed on with the client into writing is a crucial component to having a fruitful working relationship. To make everything formal and to keep both parties true to their word at the start of the engagement, you’ll need to have a well-written service contract that both entities sign off on.
The Content Marketing Strategy that’s Saving a Penalized Site [Case Study]
We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down and revenue ultimately suffers. Now imagine working hard to get that penalty revoked, rebooting your SEO campaign and then getting hit with another manual action just a few months later. Sounds like a deathblow, right? [Read more…]
Next-Gen Link Prospecting
Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake of the Panda, Penguin and Hummingbird updates. What was a good link prospect two years ago may not necessarily be a good one today. [Read more…]
10 Ways to Get Your Content Noticed without SEO
For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get fast results. In this day and age, it takes a serious investment in content and engagement to succeed in search. If you’re putting together a content marketing campaign for a new or a little-known site [Read more…]
GDI SEO Training Camp Full Details & FAQs
For everyone who are planning to go to the GDO SEO Training Camp, here are the full details:
What: The Glen Dimaandal Invitational (GDI) SEO Training Camp
When: July 12, 2014 at 9:00 AM to July 13, 11:30 AM
Where: Villa Alfredo’s resort, Barangay Baliti, San Fernando, Pampanga