Seven Power Tips on Closing SEO Deals

Handshake Over Signed Cotract

Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take a back seat to business case building and soft skills. The freelancer or agency that can make the client feel smartest about his decision will ultimately win the SEO contract. [Read more…]

Six Simple Steps Towards Effective Branding

The Power of Branding

According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is to make potential customers remember your brand when they think about generic commodities. [Read more…]

[Download] The SEO Service Contract Template We Use

Contract Signing

There’s a lot more to closing a deal with prospective SEO clients than just generating leads, crafting effective proposals and delivering eloquent presentations. Putting everything you agreed on with the client into writing is a crucial component to having a fruitful working relationship. To make everything formal and to keep both parties true to their word at the start of the engagement, you’ll need to have a well-written service contract that both entities sign off on.

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The Content Marketing Strategy that’s Saving a Penalized Site [Case Study]

LifeSaver

We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down and revenue ultimately suffers. Now imagine working hard to get that penalty revoked, rebooting your SEO campaign and then getting hit with another manual action just a few months later. Sounds like a deathblow, right? [Read more…]

Next-Gen Link Prospecting

Link Prospecting

Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake of the Panda, Penguin and Hummingbird updates. What was a good link prospect two years ago may not necessarily be a good one today. [Read more…]

10 Ways to Get Your Content Noticed without SEO

Web Content For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get fast results. In this day and age, it takes a serious investment in content and engagement to succeed in search. If you’re putting together a content marketing campaign for a new or a little-known site [Read more…]