Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take a back seat to business case building and soft skills. The freelancer or agency that can make the client feel smartest about his decision will ultimately win the SEO contract. [Read more…]