[Deck] A Basic Content Marketing Strategy that Generated $4 Million with One Product Launch

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 Content Marketing concept

Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that can be used for mobile and video. I decided to do one better by presenting them with a full strategy that we’ve used in 2012 to generate $4 million in sales for a US-based client’s product launch.

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10 Takeaways from SMX West 2015

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SMX West 2015 session

This one will be a quickie just because my schedule in this US trip has been insane. I’ll be writing a more elaborate post next week or the one after the next.

SMX West 2015 was everything I imagined it to be and more. The sessions, the socials and the experience of being at the heart of Silicon Valley were transformative. Naturally, I’m excited to come home to the Philippines and share what I learned with GDI and the local digital marketing community as a whole. [Read more…]

Using Content Marketing to Build Your Audience and Your Business

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Word Cloud - Content Marketing

There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet, which gives consumers a prevalent online presence at all times. This gives them the ability to select their favorite products with little fuss and this is where content marketing becomes most useful in leveraging your customers. [Read more…]

From Nobody to Influencer: 11 Tips to Make the Transformation Happen

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Influence Concept.

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more.  Influence also helps our content assets get consumed at a higher rate, paving the way for increased conversions for our online businesses.

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Nine Writing Tips to Improve Business Blogging

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Writing

Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog.

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The Content Marketing Strategy that’s Saving a Penalized Site [Case Study]

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LifeSaver

We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down and revenue ultimately suffers. Now imagine working hard to get that penalty revoked, rebooting your SEO campaign and then getting hit with another manual action just a few months later. Sounds like a deathblow, right? [Read more…]