Using Customer Lifetime Value to Prove SEO’s ROI

ROI from SEO

Client retention is the true measure of a SEO agency’s competence. Getting clients to stay through and beyond a contract’s length is much more impressive than acquiring new customers. Acquisition shows that you can get attention and make a good account of yourself in the short term. Retention shows you’re good at what you do and that the client sees the business value of your service. [Read more…]