Using SEO Silos to Win in the Hummingbird Era

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Silos

 

What is a SEO Silo?

A SEO silo refers to a type of information architecture that groups pages in websites according to topical relevance. It’s an advanced on-page optimization technique that seeks to improve search visibility as well as overall user experience.

Creating quality content is an integral part of SEO in Google’s Hummingbird era. The substance, authority and breadth of the content in a site weighs a lot in how Google perceives the relevance of its pages to queries. After the Hummingbird rollout of August 2013, SEOs have come to realize how critical content is and a lot of us have increased our focus on creating great material that our users gravitate to. [Read more…]

Building the On-Site SEO Foundation for Content Marketing Campaigns

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SEO foundation

In the last few years, content marketing has become one of the most popular ways to reach your target audience online. It’s easy to learn, it doesn’t require big investments and its payoffs can be monumental. When done right, content marketing can establish your brand as an authority in your niche. Authority, of course, can be leveraged into influencing the buying decisions of your prospects to favor your products and services. [Read more…]