Definitive SEO & Content Marketing Strategies
Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake of the Panda, Penguin and Hummingbird updates. What was a good link prospect two years ago may not necessarily be a good one today. [Read more…]
In the last few years, content marketing has become one of the most popular ways to reach your target audience online. It’s easy to learn, it doesn’t require big investments and its payoffs can be monumental. When done right, content marketing can establish your brand as an authority in your niche. Authority, of course, can be leveraged into influencing the buying decisions of your prospects to favor your products and services. [Read more…]
The GDI SEO Training Camp in Full Swing
The Glen Dimaandal Invitational (GDI) SEO Training Camp finally happened on July 12th-13th 2014 in my hometown of San Fernando, Pampanga. Around 70 people participated in the event which featured nine presentations, three buffet meals, 10 swimming pools a small zoo and limitless networking opportunities. We were able to pull it off at a cost of 800 pesos for day-tripping participants and 1,250 pesos to those who needed hotel-style accommodations. [Read more…]
Originally launched in February of 2011, the Google Panda update was developed to keep low-quality content off the top pages of the Big G’s search results. Since then, Panda went through dozens of refreshes virtually every month. Panda rollouts became so common that Google stopped making big announcements and the SEO world just learned to live with it. [Read more…]
Alrighty, folks: the GDI SEO Training Camp is just about ready to roll. Here’s the program, the final speaker list and the topics that each one will discuss. I’ve added some very important clarifications at the bottom part which you will want to go through before you proceed. Please let me know in the comments section if there are any questions. [Read more…]
Getting inquiries from people who discovered your SEO services isn’t rocket science. Optimizing your own site, social media marketing, PPC ads, affiliate programs and word of mouth are just some of the channels that you can leverage to attract leads. If you’re reading this post, I have no doubt that you already have that part figured out. However, lead generation is just one step among several in getting website owners to become paying customers. After the initial exchange of emails, most prospects will ask for a SEO service proposal. [Read more…]
On June 21st, 2014, team GDI attended The SEO Summit 2014 at the Alpha Tent in Makati City. The event was organized by SEO Hacker and it was attended by some 350 SEOs, marketers and entrepreneurs. The Summit’s theme was “SEO Secrets We Don’t Usually Blog About” and it featured Philippine SEO luminaries Sean Si, Jason Acidre and Benj Arriola. [Read more…]