[Deck] A Basic Content Marketing Strategy that Generated $4 Million with One Product Launch

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 Content Marketing concept

Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that can be used for mobile and video. I decided to do one better by presenting them with a full strategy that we’ve used in 2012 to generate $4 million in sales for a US-based client’s product launch.

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SEO Presentation Deck Motherload from PeepCon

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PeepCon view from the stage

As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization. [Read more…]

Using Content Marketing to Build Your Audience and Your Business

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Word Cloud - Content Marketing

There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet, which gives consumers a prevalent online presence at all times. This gives them the ability to select their favorite products with little fuss and this is where content marketing becomes most useful in leveraging your customers. [Read more…]

Six Simple Steps Towards Effective Branding

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The Power of Branding

According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is to make potential customers remember your brand when they think about generic commodities. [Read more…]

From Nobody to Influencer: 11 Tips to Make the Transformation Happen

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Influence Concept.

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more.  Influence also helps our content assets get consumed at a higher rate, paving the way for increased conversions for our online businesses.

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Nine Writing Tips to Improve Business Blogging

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Writing

Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog.

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The Content Marketing Strategy that’s Saving a Penalized Site [Case Study]

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LifeSaver

We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down and revenue ultimately suffers. Now imagine working hard to get that penalty revoked, rebooting your SEO campaign and then getting hit with another manual action just a few months later. Sounds like a deathblow, right? [Read more…]

10 Ways to Get Your Content Noticed without SEO

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Web Content For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get fast results. In this day and age, it takes a serious investment in content and engagement to succeed in search. If you’re putting together a content marketing campaign for a new or a little-known site [Read more…]