PeepCon is one of the Philippines’ premier non-profit digital marketing conferences. On March 28th, 2015, we’re bringing together 150+ digital marketing professionals at The Heritage Hotel Manila for a day of learning and networking opportunities. With a powerhouse speaker lineup that includes the likes of RJ David (Co-founder and Managing Director, Sulit/OLX.ph), Janette Toral (Co-founder, i-Metrics Asia-Pacific Corporation) and Jason Acidre (CEO, Xight Interactive), we guarantee that each delegate will come home with actionable insights that will make a difference in the way they run their online businesses. [Read more…]
Let’s Use PeepCon to Help a Brother in the Industry Fight Cancer
PeepCon has been a very pleasant surprise so far. In just three days, the 100 original slots were reserved and we’ve since added more seats to accommodate more people who want to join the fun. The People’s Conference is shaping up to be a nice event, but just this weekend, I saw an opportunity to make it even more special. [Read more…]
Finding and Auditing Thin Content to Improve SEO
“Thin content” is one of the most misinterpreted on-site optimization buzzwords bar none. These are supposedly pages that have word counts of 250 or lower. Having too many of these, they say, could get you dinged with Panda or manual action penalties from Google. The popular recourse is to find all low word count pages in a site and beef them up with extra text. [Read more…]
Seven Power Tips on Closing SEO Deals
Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take a back seat to business case building and soft skills. The freelancer or agency that can make the client feel smartest about his decision will ultimately win the SEO contract. [Read more…]
How I Got Accepted to Speak at SMX West 2015
So yeah — three weeks ago, all my lucky stars lined up and I got an email telling me that I’ve been accepted as a speaker in SMX West 2015 in San Jose, California. Without overstating the matter, it’s probably safe to say that this was a professional dream come true. After all, SMX is the mecca of search marketing conferences and its attendees swear by the kind of experience it delivers. [Read more…]
PeepCon: Search Marketing Knowledge for All
If you’ve ever wanted to learn from the best SEO minds in the Philippines but you’ve been deterred by distance and expensive registration fees, this announcement is for you. After months of planning, GDI has put together the most accessible, most value-packed and most intellectually stimulating search marketing conference we could come up with. Introducing PeepCon: our take on what a digital marketing conference should be. [Read more…]
Six Simple Steps Towards Effective Branding
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is to make potential customers remember your brand when they think about generic commodities. [Read more…]
SEO Strategies We’re Focusing on in 2015
In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the way for the more nuanced and intent-responsive SERPs that we see today. While the search landscape still isn’t perfect, it’s certainly better than what it was years ago. [Read more…]
5 Traditional Content Ideation Techniques That Still Kick Ass Today
This is a guest entry by Jec Gonzales. Jec is a freelance SEO / Content Manager currently handling websites for multiple clients. He also manages a local team of content writers in charge of diverse content marketing campaigns.
