Definitive SEO & Content Marketing Strategies
By now, we’ve all come to realize that ranking well on Google has become a very intricate matter. Thanks to Panda and Penguin, spam has lost a lot of its power to influence the SERPs. Once Hummingbird came along and added emphasis on hard-to-fake signals that indicate good user experiences, gimmicky SEO pretty much died. [Read more…]
In my estimation, I have about 300 SEO friends whom I’ve met in person or online. When I converse with them, the topic that never seems to get old is manual action penalties and how to recover from them. One of the questions that I get asked about the most is how many attempts it takes me to get this type of sanction lifted. [Read more…]
A few hours ago, Google officially rolled out its mobile-friendly algorithm across the globe. This is an update that seeks to reward sites that offer mobile-friendly user experiences on its search results for mobile devices.
Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that can be used for mobile and video. I decided to do one better by presenting them with a full strategy that we’ve used in 2012 to generate $4 million in sales for a US-based client’s product launch.
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization. [Read more…]
Just when you thought PeepCon couldn’t possibly pack more value for money, the goodies just keep pouring in. Our friends over at Truelogic.com.ph the creators of Siteoscope.com pulled out all the stops and we’re glad to announce that everyone who attends the PeepCon will receive a 90-day free trial of their awesome search marketing tool! [Read more…]
Just 11 days from now, the hotly-anticipated search marketing conference PeepCon will happen at the Heritage Hotel Manila ballroom in Pasay City. An estimated 160 marketers and entrepreneurs will attend the event for a full day of learning and networking opportunities. [Read more…]
This one will be a quickie just because my schedule in this US trip has been insane. I’ll be writing a more elaborate post next week or the one after the next.
SMX West 2015 was everything I imagined it to be and more. The sessions, the socials and the experience of being at the heart of Silicon Valley were transformative. Naturally, I’m excited to come home to the Philippines and share what I learned with GDI and the local digital marketing community as a whole. [Read more…]
PeepCon is one of the Philippines’ premier non-profit digital marketing conferences. On March 28th, 2015, we’re bringing together 150+ digital marketing professionals at The Heritage Hotel Manila for a day of learning and networking opportunities. With a powerhouse speaker lineup that includes the likes of RJ David (Co-founder and Managing Director, Sulit/OLX.ph), Janette Toral (Co-founder, i-Metrics Asia-Pacific Corporation) and Jason Acidre (CEO, Xight Interactive), we guarantee that each delegate will come home with actionable insights that will make a difference in the way they run their online businesses. [Read more…]